Coasttocoasthome Is Bigger Than a Social Handle — Inside the Australian Homewares Business Behind the Name

Search for coasttocoasthome, and it is easy to assume the name belongs to an interior-design creator, home-renovation personality, or small online décor store. The verified business behind the name is substantially different.

Coast to Coast Home is connected to Coast to Coast Imports Pty Ltd, an Australian homewares and gift wholesaler headquartered in Wangara, Western Australia. Its official website identifies @coasttocoasthome as its Instagram presence and describes an inventory offering more than 4,000 choices for Australian independent retailers.

That distinction matters for shoppers and businesses finding the name through search or social media. Coast to Coast Home operates primarily as a supplier to retailers rather than as a conventional direct-to-consumer furniture website.

BLUF: Coasttocoasthome is definitively the public-facing homewares identity associated with Coast to Coast Imports Pty Ltd, an active Australian private company operating since 2001. It supplies furniture, décor, gifts, kitchenware, lighting, soft furnishings, and other home products primarily through a wholesale business model.

The Social-Media Name Leads Back to a Wholesale Operation

The most useful fact for understanding coasttocoasthome is that it should not be treated as an individual creator’s name.

The company’s own website prominently references @coasttocoasthome on Instagram, while the underlying commercial operation uses the Coast to Coast Imports name. Its website describes the business as a homeware and gift wholesale company serving Australian independent retailers.

Its public company profile further describes a range spanning furniture, soft furnishings, outdoor décor, greenery, kitchenware, lighting, candles, diffusers and general homewares. It lists the company as privately held, headquartered in Wangara and founded in 2001.

This creates two closely connected identities:

• Coast to Coast Imports is the formal company and wholesale business name.
• Coast to Coast Home / @coasttocoasthome is the consumer-facing home and décor identity encountered across social media and retailer listings.

The distinction also prevents confusion with unrelated businesses using similar “Coast to Coast” names in other countries.

What Coast to Coast Home Actually Supplies

The breadth of the product catalog helps explain why the brand appears across many different homeware searches.

Its wholesale-account application groups products into categories including Furniture & Lighting, Decorator & Homewares, Kitchen & Dining, Pots, Planters & Floral, Gifts & Souvenirs, and Seasonal products.

The wider company description adds categories such as soft furnishings, outdoor décor, greenery, candles, and diffusers.

That means Coast to Coast Home isn’t limited to a single aesthetic product, such as cushions or vases. Its commercial catalog can cover multiple rooms and merchandising departments.

Why Ordinary Shoppers May Not Be Able to Buy Directly

This is one of the biggest potential sources of confusion surrounding the brand.

Coast to Coast Imports explicitly states that it is a wholesale supplier only and does not sell directly to the public through its normal company operation.

Instead, businesses seeking wholesale access can submit an account inquiry. The company’s current application information says eligible applicants can include independent retailers with physical shops or websites as well as professional stylists.

The same page states that the company does not work with sellers operating through sites such as Amazon, eBay and Facebook Marketplace. It also says new retailer applications may be limited in some areas to support existing customers.

The $500 wholesale threshold

Current wholesale-account information states a minimum order value of A$500, plus freight and GST. The company’s terms and conditions likewise specify a minimum A$500 order excluding GST and freight.

Those conditions make the commercial intent clear: the company’s primary platform is designed for trade purchasing rather than single-item consumer checkout.

Consumers can, however, encounter Coast to Coast Home products through Australian retailers. Current retailer listings show the brand attached to products such as cushions, vases, coasters and trays.

From a 2001 Registration to a National Retail Supply Network

The documented history begins in early 2001.

17 January 2001 — ABN becomes active

Australian Business Register data shows ABN 26 095 633 300 becoming active on 17 January 2001. GST registration also began on that date.

1 February 2001 — company name appears in ABN history

Historical ABN records show COAST TO COAST IMPORTS PTY LTD as the entity name from 1 February 2001 onward.

The business established its Western Australian base.

The ABN record currently lists the main business location as WA 6065, while the company’s official contact page gives its Perth office address as 20 Luisini Road, Wangara, WA 6065.

Melbourne adds an eastern showroom presence.

The official contact page also lists a Melbourne showroom at Unit 1, 35 Taunton Drive, Cheltenham, Victoria 3192.

The company profile says sales representatives operate across Victoria, New South Wales, Queensland, South Australia and Western Australia, giving the wholesaler reach beyond its two physical locations.

The Business Model Explains the Brand’s Low Consumer Profile

Coast to Coast Home can appear surprisingly understated online compared with major consumer furniture chains, despite having operated for more than two decades.

The reason is structural.

A wholesale company does not need every transaction to happen between the brand and the household using the product. Its customers are often the retailers, stylists or trade businesses that purchase stock first.

A Coast to Coast product may therefore become visible to a consumer through another shop rather than through Coast to Coast Imports itself.

This explains why someone can recognize a Coast to Coast Home product from an Australian retailer without previously knowing the company behind it.

It also explains the emphasis on trade accounts, showrooms and sales representatives throughout the company’s own material.

What Is Known — and What Should Not Be Invented

One area requires particular care: ownership and founder biographies.

Reliable public information confirms the registered company, ABN, operating history, locations, wholesale model and product categories. However, the publicly accessible primary sources reviewed for this feature do not provide sufficiently clear evidence to responsibly name a particular individual as the definitive founder of Coast to Coast Imports.

A well-sourced profile should therefore avoid attaching an unsupported founder story to the business.

The same principle applies to private-company financials. Publicly accessible authoritative sources reviewed here do not provide verified revenue, valuation, or profit figures for Coast to Coast Imports.

Claims presenting such numbers as facts should be treated cautiously unless audited accounts, regulatory filings, or an authoritative company disclosure support them.

Why the Name Matters More Than the Handle

Coasttocoasthome makes more sense once you separate the social-media-style name from the company operating behind it.

This is not primarily the story of an anonymous décor influencer or a newly launched online store. Verified records point to an Australian private company established in 2001, an active wholesale operation in Western Australia, a Melbourne showroom, a catalog spanning thousands of home and gift choices, and a business model built around supplying retailers.

For consumers, the most important takeaway is simple: Coast to Coast Home is a product and homewares identity connected to Coast to Coast Imports. At the same time, the company’s core commercial relationship remains with trade customers and retailers.

FAQs.

What is coasttocoasthome?

Coasttocoasthome is the social-facing identity associated with Australian homewares wholesaler Coast to Coast Imports Pty Ltd. The company’s official website directly references @coasttocoasthome and describes its business as supplying homewares and gifts to Australian independent retailers.

Is Coast to Coast Home an Australian company?

Coast to Coast Imports Pty Ltd is an Australian private company. Australian Business Register records show the entity’s ABN has been active since 17 January 2001, with its current main business location recorded in Western Australia.

Does Coast to Coast Home sell directly to the public?

Coast to Coast Imports operates as a wholesale supplier and states that it does not sell directly to the public. Consumers may instead encounter the company’s homewares through retailers that stock or list Coast to Coast products.

What products does Coast to Coast Home sell?

Coast to Coast Home offers a broad range of home and gift products. Public company information identifies furniture, soft furnishings, outdoor décor, greenery, kitchenware, general homewares, lighting, candles and diffusers, while its wholesale application also lists seasonal products, gifts, planters and floral categories.

Where is Coast to Coast Home located?

The company’s main office is in Wangara, Western Australia, with a showroom in Cheltenham, Victoria. Its current contact information lists 20 Luisini Road, Wangara, and Unit 1, 35 Taunton Drive, Cheltenham.

How much is the minimum Coast to Coast wholesale order?

The currently published minimum wholesale order is A$500 before GST and freight. This amount appears in both the company’s wholesale-account information and its terms and conditions. Eligibility and other trade requirements can still apply.

Editorial Disclaimer

This profile is based on publicly accessible business records and company information reviewed in September 2026. Product availability, prices, wholesale requirements, staff, showroom arrangements and commercial policies can change. No unsupported estimate of company revenue, valuation, profit, ownership wealth, or founder identity has been presented as verified fact.

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