Simon Davies: The Quiet Business Partner Behind Sara Davies and Crafter’s Companion

Simon Davies is far less visible than his wife, Sara Davies, but his influence on the business behind her public career has been substantial. For years, the couple has combined marriage, parenthood and commercial decision-making around Crafter’s Companion, the craft company Sara founded while studying at the University of York.

Their story is especially relevant because Crafter’s Companion has undergone major corporate change. The original operating company entered administration in January 2025, after which Sara announced that she had purchased the business from the administrator and reorganized its finances. Meanwhile, Sara continues to describe Simon as an important source of structure inside both her personal and professional life.

That distinction matters when researching Simon Davies today. Older profiles frequently call him chief executive or managing director, but public corporate filings show that his directorship of the former Crafter’s Companion company ended in March 2024. His historical contribution is well documented; his exact current title within the restructured craft operation is less clearly disclosed in accessible primary sources.

BLUF: Simon Christopher Davies is a British businessman, former Crafter’s Companion chief executive and long-time business partner of entrepreneur Sara Davies. Born in March 1980, he married Sara in 2007, helped provide operational structure to her fast-growing craft company and remains closely associated with her business life.

This profile concerns Simon Christopher Davies, the businessman married to Sara Davies, rather than other public figures with the same name, including the former Welsh international footballer Simon Davies.

Bio Summary

Period	Documented development
2005	Sara Davies launches Crafter’s Companion
2007	Sara and Simon marry
2008	Sara’s official biography says Simon joins the company as managing director
January 2022	Company statement identifies Simon as Chief Executive Officer
2023	New CEO appointed; Simon reported as moving to Executive Director
29 March 2024	Simon’s directorship of the former operating company ends
January 2025	Original company enters administration; Sara purchases the business from the administrator
2026	Sara publicly continues to describe Simon as an important partner in structuring their business life

A Teenage Meeting That Became a Decades-Long Partnership

Sara Davies has publicly said she was 15 when she met Simon. In a 2026 Valentine’s Day post, she described meeting him 27 years earlier and said that she knew within months that she wanted to build her life and family with him.

In earlier interviews, Sara said Simon was 19 at the time and was a prominent player for their local cricket team. According to her account, Simon approached her and asked for her telephone number. Their relationship continued through Sara’s school and university years before developing into a marriage and, eventually, a commercial partnership.

They married in 2007. Sara’s official biography describes Simon as her childhood sweetheart and says that he joined Crafter’s Companion as managing director the following year. The couple later had two sons, Oliver and Charlie.

Their longevity is particularly notable because their home and professional lives have frequently overlapped. Rather than keeping their careers separate, Simon became closely involved with the company, which made Sara one of Britain’s better-known entrepreneurs.

The Business Sara Created — and the Structure Simon Brought to It

Sara, not Simon, started Crafter’s Companion.

While studying Business Management at the University of York, Sara worked in the craft sector and identified a problem faced by cardmakers: handmade cards often needed custom envelopes. She developed an envelope-making tool called The Enveloper and began selling it through television shopping.

On 24 October 2005, Sara demonstrated the product on Ideal World. She later recalled selling thousands during that first television appearance. Crafter’s Companion grew from that initial product into a business selling papercraft, art, sewing, coloring and other creative products.

Simon later became central to the company’s operations.

Sara’s own biography states that he joined the business as managing director in 2008 and took responsibility for its day-to-day running while she concentrated more heavily on business development, products and creativity.

That division of responsibilities provides a clearer picture of their partnership than simply describing Simon as “Sara Davies‘s husband.” Sara became the visible product innovator, demonstrator, and television personality; Simon became closely associated with organizational and commercial management.

His financial and operational background is also reflected in historical corporate records that identified his occupation as a management accountant.

Sara Davies’s Own Explanation of Simon’s Influence

Sara has been unusually explicit about the difference between their working styles.

Discussing her approach to running a business in 2026, she credited Simon with providing the discipline that balanced her tendency to pursue ideas quickly.

“Simon came along and put the structure in.”

Sara said that without that complementary structure, the company risked overtrading and exhausting its people. Her comments portray their professional relationship as one built around different strengths rather than two people performing identical functions.

It also helps explain why Simon rarely needed the same public profile as Sara. Her work increasingly involved demonstrations, media appearances, product promotion and eventually television programs including Dragons’ Den and Strictly Come Dancing. Simon’s contribution was more closely tied to the machinery required to run the business.

From Managing Director to CEO and Executive Director

Simon Davies’s position evolved as Crafter’s Companion expanded. As Chief Executive Officer, Simon Davies signed an official Crafter’s Companion modern-slavery statement approved in January 202r, providing direct evidence that he held the CEO position at that time.

The leadership structure subsequently changed. In 2023, trade publication Craft Focus reported the appointment of a new chief executive. The report identified Simon as the outgoing CEO and said he remained with Crafter’s Companion as an Executive Director, overseeing global wholesale activities and commercial partnerships.

Companies House records then show another important change: Simon’s directorship of the company that had operated as Crafter’s Companion ended on 29 March 2024. That legal entity was subsequently renamed 2025 Realizations Limited following the later restructuring.

What Happened to Crafter’s Companion in 2025?

Crafter’s Companion’s later history is important because some biographies of Simon still describe the company’s earlier management structure as though nothing changed.

On 7 January 2025, Sara announced that the existing Crafter’s Companion company had been placed into administration after what she described as an unsuccessful growth strategy left it without sufficient working capital.

Sara then purchased the business from the administrator and arranged a financial restructuring. Her announcement said that the transaction allowed the brand to keep trading and preserved the large majority of jobs.

Companies House records show that the former company was renamed 2025 Realizations Limited in February 2025 and was ultimately dissolved following the administration process in March 2026.

That does not mean the Crafter’s Companion brand disappeared. The business continued after the rescue transaction under a changed corporate structure.

It does, however, make it risky to repeat older claims that Simon remains the company’s CEO or managing director without qualification. Accessible sources establish those as historical roles, while Sara’s more recent public comments show that Simon remains involved in her working life. They do not provide equally clear primary-source confirmation of a new post-restructuring title.

Beyond Crafter’s Companion: Simon Davies’s Corporate Record

Simon has business interests beyond the original Crafter’s Companion company.

Companies House identifies him as Simon Christopher Davies, born in March 1980, and records seven appointments across his corporate history. As of its latest accessible record, he is an active director and secretary of Sara & Simon Limited and became a director of GD Media Services Ltd in February 2026.

These records are useful because “Simon Davies” is an extremely common name. Using the middle name Christopher, birth month and corporate connections helps prevent profiles from accidentally combining information about unrelated people.

His business identity should therefore be understood separately from celebrities and sports figures with the same name.

Simon and Sara Davies as Parents Away From the Boardroom

Business has occupied a large part of the Davies relationship, but the couple also share two sons, Oliver and Charlie.

Sara’s official website names both children, while more recent coverage still identifies Simon as her husband and co-parent.

Sara has also discussed how parenthood changed the way she and Simon organized their work. In earlier years, she said business could dominate their lives. After becoming parents, they became more deliberate about separating work conversations from family time.

Recent interviews suggest that the partnership still works through contrast. Sara has described herself and Simon as different in temperament while stressing that they operate effectively as a team and allow each other independence.

That may be one reason their relationship has survived an unusual combination of pressures: entrepreneurship, rapid business expansion, television fame, two children, and a major corporate restructuring.

The Numbers That Cannot Reliably Define Simon Davies’s Wealth

Searches for Simon Davies’s net worth often produce precise-looking figures, but no authoritative public record establishes his personal net worth.

Companies House records disclose information about companies, officers and filed accounts; they do not provide a verified calculation of an individual’s total personal assets, investments, debts, property and other wealth.

Similarly, historical reports describing Crafter’s Companion as a multimillion-pound company should not be treated as evidence that Simon personally owned an equivalent amount. Company turnover, company valuation, share ownership and an individual’s net worth are different financial measures.

For that reason, no specific personal net-worth figure for Simon Davies can responsibly be presented as verified.

What can be established is that he held senior management positions within a substantial international craft business and remains associated with active UK companies.

Why Simon Davies Matters to the Sara Davies Story

Sara Davies may be the name associated with television studios, craft demonstrations and entrepreneurial programs, but the commercial history behind that public profile is more collaborative.

She created the original product. She founded Crafter’s Companion. She became its most recognizable ambassador.

Simon, meanwhile, became associated with the operational discipline required to turn that entrepreneurial energy into an organized company.

Sara’s own descriptions are perhaps the strongest evidence of that division. Rather than portraying her husband merely as someone who supported her from the sidelines, she credits his contrasting skills with helping establish structure around the business.

The corporate details have changed dramatically since Crafter’s Companion’s early years, particularly through the 2024 management changes and the 2025 administration and rescue. But Simon Davies remains an important figure for understanding how Sara’s university start-up developed into a family-linked international brand.

FAQs.

Who is Simon Davies, Sara Davies’s husband?

Simon Davies is a British businessman and the long-time husband of entrepreneur and television personality Sara Davies. He became closely involved with Crafter’s Companion after Sara founded the business, serving in senior roles including managing director and chief executive before later being described as executive director.

When did Simon Davies and Sara Davies get married?

Simon Davies and Sara Davies married in 2007 after beginning their relationship when Sara was a teenager. Sara has described Simon as her childhood sweetheart and has publicly said she was 15 when they first met. The couple has remained together while building both a family and interconnected business careers.

Did Simon Davies found Crafter’s Companion?

No. Sara Davies founded Crafter’s Companion in 2005 while studying at university. Simon later became a major part of the company’s leadership. Sara’s official biography says he joined as managing director in 2008, overseeing day-to-day operations while she concentrated on creative development and growth.

Is Simon Davies still CEO of Crafter’s Companion?

Simon Davies should not currently be described as Crafter’s Companion CEO without qualification. An official 2022 statement identifies him as CEO, but a 2023 report says he moved to executive director after a new chief executive was appointed. His directorship of the former operating company ended in March 2024.

Do Simon Davies and Sara Davies have children?

Yes. Simon and Sara Davies have two sons, Oliver and Charlie. Sara has frequently discussed balancing entrepreneurship with parenting and has described the family as central to their lives. Her official biography also names both children.

What is Simon Davies’s net worth?

Simon Davies’s personal net worth is not authoritatively verified in publicly accessible financial records. Treat online estimates cautiously. Corporate revenue, company valuations and filed accounts cannot automatically be converted into an individual’s personal wealth because ownership, liabilities and private assets must also be considered.

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Editorial Disclaimer

This profile uses public corporate filings, first-person statements and reputable published sources available through September 2026. Private financial details, property holdings and other undisclosed personal information have not been estimated. Historical job titles are identified as historical where later corporate records indicate that the business structure or leadership changed.